Caul Group New Construction
Builders reviewing plans at a new construction jobsite in Raleigh, NC at golden hour

New Construction in Raleigh, NC · For Builders & BuyersCaul Group New Construction

We sell the vision. Not just the inventory.

The Triangle's new construction experts for both sides of the sale. We help builders and developers sell out their communities, and we help buyers find and purchase the right new home.

For Builders & DevelopersSell out your communityStrategy, brand and sales from dirt to sold out.For HomebuyersFind your new homeExpert guidance on new construction across the Triangle.
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Why experience matters in new construction

New construction is a different business.

Pricing, absorption, incentives, contracts and build timelines all work differently than resale. Our leadership has spent decades on both sides of the table, so builders get a partner who thinks like a builder and buyers get an advocate who knows exactly how the process works.

In sales to date

Inside new construction

Years as top listing agent

Resale team of 15,000 Triangle Realtors

The new construction partner behind premium Raleigh communities

You build the home. We build the demand.

Partnering with home builders and developers in Raleigh and across the Triangle, we create the brand, drive the sales strategy and position new construction communities for stronger absorption, pricing and market presence before the first home is sold.

Caul Group New Construction (CGNC) combines 25 years of new construction experience with the established brand, reach, resources and consistent execution of Caul Group Residential, the #1 resale team in the Triangle.

Our New Construction Leadership

A lifetime in new construction. A lifetime in brokerage.

Most new construction teams are run by general agents. Ours brings together nearly 25 years inside a homebuilder and the Triangle's #1 resale team, so every builder and buyer we serve gets both perspectives.

Tina Caul, Founder of Caul Group Residential

Founder, Caul Group Residential

Tina Caul

Tina Caul founded Caul Group Residential and grew it into the #1 resale team in the Triangle. She ranks in the top 0.5% of Realtors in the country and sells around 130 homes a year. For builders, that means more buyers through the door, backed by a team of trained agents, a name the Triangle already trusts, and the reach of getaccess.global, her mastermind community of more than 1,200 agents. Tina teamed up with Leslie to bring that same sales power to new construction, so every CGNC community has the support of an established team from day one.

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Leslie Murr, Director of New Construction at Caul Group New Construction

Director of New Construction

Leslie Murr

Leslie Murr has spent nearly 25 years in new home construction, starting right out of college and rising through sales, marketing, operations and division leadership to a C-suite role with a homebuilder. Along the way she built and led high-performing sales teams and delivered hundreds of trainings in competitive markets. Leslie thinks, acts and speaks like a builder, from product and pricing to absorption and the sales floor, and she leads with a people-first philosophy: how you treat people matters. As Director of New Construction, she brings that builder-side experience to every CGNC partnership, helping builders across the Triangle run efficient, high-performing sales and marketing.

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One team built to serve builders and buyers.

Every CGNC agent is selected and trained in new construction, so builders get agents who represent their brand and buyers get advocates who know the new home process.

Raleigh New Construction Communities

New construction communities we're bringing to market.

From luxury estates in Northwest Raleigh to new construction townhomes inside the Beltline and single-family homes in Durham, these are the new home communities our team represents across the Triangle.

New construction townhomes at Thayer Homes in Durham, NC8 of 10 Sold

Durham

Thayer Homes

Our team sold 8 of the 10 new construction townhomes at Thayer Homes in Durham, a community that blends Durham character with modern living.

New construction single-family home at Ashton Hall by Live Builders in Durham, NCSold Out

Durham

Ashton Hall

Our team sold out Ashton Hall, a community of two-story new construction single-family homes in Durham by Live Builders Group, with floor plans from 2,400 to over 3,400 square feet.

Browse Communities
Builder and developer team reviewing site plans for a new construction community in Raleigh

Our Blueprint for Builders

More than a brokerage. A development partner.

The new construction sales and marketing partner for home builders and developers in Raleigh and the Triangle. A brand for every community, the right sales team on the ground, and storytelling that pre-sells the lifestyle. We represent your community from first impression to final sale, serving as an extension of your team every step of the way.

01 Brand.02 Team.03 Vision.

We work as an extension of the builder's team, matching experienced strategy with consistent execution on every new home community we represent.

20+ Years

Selling Raleigh & Triangle real estate

$250M+

Developer pipeline represented

Get the Launch Playbook

New Construction Sales & Marketing Services

Strategy, story and sales — working as one.

Full-service new home sales and marketing for Raleigh builders, from preconstruction strategy and community branding to on-site sales, agent activation and closing.

01

New Development Expertise

  • Preconstruction strategy
  • Vertical-specific positioning
  • Risk mitigation through pre-sales
02

Brand Creation

  • Community identity and naming
  • Visual brand systems
  • Story-driven messaging
03

Sales Strategy

  • Absorption modeling
  • Pricing tiers and release strategy
  • Sales center design and staffing
04

Marketing Execution

  • Integrated digital campaigns
  • Broker and agent activation
  • Video, social, and PR
05

Sell-Out Experience

  • End-to-end contract management
  • Lender and title coordination
  • Closing and post-close support

Support can range from individual builder listings to an integrated new construction sales and marketing solution for an entire community in Raleigh, Durham, Cary, Apex, Wake Forest and across the Triangle.

The CGNC Signature Process

From Dirt to Sold Out.

Our proven process for launching and selling out new construction communities in Raleigh and the Triangle, from land analysis to the final closing.

01

Discover

Land and market analysis

02

Define

Product, pricing, positioning

03

Design

Brand, story, models, selections

04

Launch

Marketing, VIP list, grand opening

05

Sell

On-site sales and agent network

06

Celebrate

Signature events through sell-out

Free for Builders & Developers

From Dirt to Sold Out: The CGNC Launch Playbook

The six-phase plan we use to launch and sell out new construction communities across the Triangle, with checklists for every stage, a sample launch runway and the numbers to watch each week.

Cover of From Dirt to Sold Out, the CGNC Launch Playbook

Our Culture

How we work with builders.

Builder Minded

We understand the priorities, timelines and pressures behind every community.

Strategic

We connect positioning, pricing, buyer behavior and absorption to achieve community goals.

Collaborative

We communicate consistently and clearly and operate as an extension of the builder's team.

Execution Focused

We implement consistently, measure performance and refine the plan.

Buyer Aware

We understand how today's buyers search, choose and finance a new home.

We think like builders, serve like partners and execute with purpose.

What Raleigh builders say

Trusted by new construction builders in Raleigh and the Triangle.

“Highly recommend the Caul Group team for builders and developers in Raleigh and throughout the Triangle looking to align with a top real estate sales and marketing team. As an Asset Manager working closely with a developer and builder team, we spent a lot of time searching for the right partner and quickly realized there was no comparison. Their professionalism, communication, vision, and ability to build real momentum around a project truly sets them apart.”

Adina SaftaAsset Manager, Dukes Properties & Construction

On Site in Raleigh

On site with Dukes Properties & Construction.

Go behind the scenes of luxury new construction in Raleigh with one of the builders we partner with.

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For Homebuyers: New Construction Homes in Raleigh

Find your new home with someone who knows how builders work.

Looking for new construction homes in Raleigh or anywhere in the Triangle? We help buyers discover, understand, finance and purchase new homes in Raleigh, Durham, Cary, Apex, Holly Springs, Wake Forest and Johnston County. Because we work with builders every day, we know the incentives, timelines, lot premiums, contracts and selections most buyers never see.

Discover the right new construction community

Understand the builder contract

Finance with builder incentives

Purchase with a new construction advocate on your side

Explore New Construction Homes
See new construction homes for sale Free download: The Triangle New Construction Buyer's Guide →Or design your dream home in our Design Studio →
New construction advisor reviewing floor plans and finishes with homebuyers in a Raleigh-area model home

Where We Partner Across the Triangle

Rooted in Raleigh. Active across the Triangle.

We partner with builders and developers on new construction in Raleigh, Durham, Cary, Apex, Wake Forest, Holly Springs and Johnston County, in the corridors that hold value: close to jobs, top schools and RDU. Selective by design.

Dining

Stanbury · Brewery Bhavana · Crawford

Shopping

North Hills · Village District

Schools

Wake County · Ravenscroft · Cary Academy

Downtown

12 minutes to Downtown Raleigh

RDU Airport

20 minutes to Raleigh-Durham Intl.

Jobs & Research

Research Triangle Park · NC State · Duke · UNC

Representative aerial view of new construction homes being built in the Raleigh areaRepresentative new construction home being framed in the Raleigh area

From the Blog

New construction insights.

View all articles →

FAQ · New Construction in Raleigh

Questions about new construction in Raleigh, answered.

Straight answers for builders, developers and buyers about new construction homes in Raleigh and across the Triangle.

For Builders & Developers

What is Caul Group New Construction?

Caul Group New Construction (CGNC) is the new construction division of Caul Group Residential, the #1 resale team in the Triangle. Based in Raleigh, NC, CGNC provides sales and marketing for home builders and developers and helps buyers find and purchase new construction homes across Raleigh and the Triangle.

What does a new construction sales and marketing partner do for builders?

A new construction sales and marketing partner helps builders sell homes faster and at stronger prices. At CGNC that includes preconstruction strategy, community branding and naming, pricing and release strategy, sales center staffing, digital marketing, agent activation and contract-to-close management. Support ranges from individual builder listings to an entire community.

When should a builder bring in a sales and marketing team?

As early as possible, ideally during land and planning. Starting before construction lets product, pricing and positioning be shaped around buyer demand, and gives pre-sales and a VIP interest list time to build momentum before the first home is finished. CGNC also partners on communities that are under construction or ready to sell.

Why work with CGNC instead of a general real estate agent?

Most new construction divisions are run by general agents. CGNC is led by Director of New Construction Leslie Murr, who spent nearly 25 years on the builder side in sales, marketing, operations and division leadership. She is backed by Tina Caul and Caul Group Residential, the #1 resale team in the Triangle, and a team of agents trained in the new home process.

Which areas does CGNC serve?

CGNC is based in Raleigh and works with builders and buyers across the Triangle, including Raleigh, Durham, Cary, Apex, Wake Forest, Holly Springs and Johnston County. Communities we have represented include Dukes Reserve in Northwest Raleigh, PNTE35 in Southeast Raleigh, and Thayer Homes and Ashton Hall in Durham.

Who is the top real estate team for builders and developers in Raleigh?

Look for a team with builder-side experience, a strong agent network and a record of selling new communities. CGNC pairs Leslie Murr's nearly 25 years inside new home construction with the reach of Caul Group Residential, the #1 resale team in the Triangle. Communities we have represented include Dukes Reserve and PNTE35 in Raleigh and Thayer Homes and Ashton Hall in Durham.

For Homebuyers

Who are the top real estate agents for new construction in Raleigh?

The top real estate agents for new construction work with builders every day and know Raleigh's communities, incentives and builder contracts. Caul Group New Construction is the new construction division of Caul Group Residential, the #1 resale team in the Triangle. Our team is led by Tina Caul, who ranks in the top 0.5% of Realtors in the country, and Leslie Murr, who spent nearly 25 years on the builder side of new home sales. Every CGNC agent is trained in new construction, and we help buyers across Raleigh, Durham, Chapel Hill and the rest of the Triangle.

Do I need a real estate agent to buy a new construction home in Raleigh, Durham or Chapel Hill?

You are not required to have one, but it is usually wise. The builder's on-site sales team represents the builder. Your own agent represents you: comparing communities, explaining the builder's contract, reviewing incentives, lot premiums and upgrade costs, and tracking timelines through closing. Bring your agent to your first community visit, since many builders ask you to register your agent then.

Read the full guide: Do You Need a Realtor to Buy New Construction in Raleigh, Durham or Chapel Hill?

How do I find new construction homes in Raleigh?

Tell us the area, price range and timeframe you have in mind. CGNC follows new construction communities across Raleigh and the Triangle and can walk you through options, incentives and upcoming releases. Join our VIP list to hear first about the communities we represent.

Can you negotiate the price of a new construction home?

Often, yes, though it depends on the builder and the market. Builders may be more flexible on incentives, closing costs, upgrades or rate buydowns than on the base price, and move-in-ready inventory homes can offer more room. An agent who works with builders every day knows where that flexibility usually is.

What are builder incentives and how do they work?

Builder incentives are offers such as help with closing costs, interest rate buydowns or design center credits. Many are tied to using the builder's preferred lender or closing by a certain date. We help buyers compare incentives against outside financing so they understand the true cost before signing.

Should I get a home inspection on a new construction home?

Yes. Even brand-new homes can have issues. Many buyers schedule a pre-drywall inspection and a final inspection before closing, then use the builder's warranty for items that come up after move-in. Ask the builder about its inspection policy and warranty coverage before you sign.

How long does it take to buy a new construction home?

It depends on the home. A move-in-ready inventory home can close on a timeline similar to a resale home. A home built from the ground up usually takes several months or more, depending on the builder, the plan and the stage of the community. Your agent can help you track each milestone from contract to closing.

Have a different question? Ask our team

Get In Touch

Let's build the next one.

Whether you're staking a site or staging the sales gallery, our Raleigh new construction team partners with builders end to end. Tell us about your project, or let us help you find a new construction home in the Triangle.

leslie@caulteam.com
919.795.7244
Raleigh, North Carolina
Serving Raleigh, Durham, Cary and the entire Triangle.